Updated: Dec 25, 2019
Big mistakes may cost you and your organisation a loss in: Revenue, Time, Reputation, Unhappy customers and employees
Mistake #1 – Failing To Define The ‘WHY’
WHY do you do what you do? What is the purpose of your organisation?
You can easily say WHAT you do, but many fail to define WHY they do what they do.
Simon Sinek (author of ‘Start With Why’) speaks about the concept of “The Golden Circle“
Based on the principle that:
Every organisation on the planet knows WHAT they do. These are the products they sell or the services they offer. WHAT = The Result
Some organisations know HOW they do what they do. These are the things that make them special or set them apart from their competition. HOW = The Process
Very few organisations have taken the time to articulate WHY they do what they do. WHY is not about making money. That’s a result. WHY = The purpose, cause or belief. It’s the reason your organisation exists.
We naturally communicate from the outside-in, we go from the clearest thing to the fuzziest thing.
We tell people WHAT we do, we tell them HOW we’re different or special, and in return we expect them to follow us, buy from us or support us.
The problem is that WHAT and HOW do not necessarily inspire action. We don’t make decisions purely based on facts and figures. You attract and retain customer who share your beliefs and values. Especially in a competitive market environment.
Leaders and organisations who communicate and lead from the inside-out, start with Why.
Mistake #2 – Failing To Understand People
Understanding people is by far the most important trait a good leader has. Your influence depends on how well you adjust your message and your style to suite the people you lead.
Leadership is a human enterprise – so you need to understand the people you are dealing with.
Effective leaders get things done through others around them – so it’s essential to be aware of what motivates them.
So understanding the people around you and their behaviour is critical to your success as a leader.
When it comes to leading people, a good leader needs to do the following as early as possible in his/her transition:
Mistake #3 – Failing To Change
According to research conducted by management consultant John Kotter, up to 70% of all change initiatives fail.
Some reasons include:
Lack of vision and purpose
No reason or urgency to change
No leadership support
Lack of communication
In today’s business environment, change is more complex, happens on a larger scale and is usually due to competition, change in legislation, new strategies, restructuring, mergers and acquisitions.
Businesses need to constantly evolve and change to remain ahead of the competition.
Decisions must be made more quickly in a less certain environment.